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News - The Parker 400

UNLTD The Parker 400

Parker 400 Downtown Experience Features Thrill of UNLTD Off-Road Racing

Downtown Parker, Arizona was abuzz with the passion of off-road racing on Thursday, as the Parker 400 Downtown Experience brought out the biggest names in UNLTD Off-Road Racing for a full day of tech and contingency, product demonstrations, autograph signings, and entertainment. Featuring hundreds of racers and thousands of attendees, the event set the tone for three full days of competition, including Thursday’s Qualifying, Friday’s Limited Race, Saturday’s Unlimited Race, and two days of youth races.

Jan. 12, 2024
Chris Leone
UNLTD The Parker 400

Lofton, Binnquist Post Top Qualifying Times for 2024 Parker 400

Justin Lofton and Bruce Binnquist were Thursday’s top qualifiers for the 2024 Parker 400, as race events commenced for the opening round of the UNLTD Off-Road Racing Series season. The afternoon saw racers from numerous combined car, truck, and UTV classes take on a seven-mile qualifying course to set their places in the starting order for Friday’s Limited Race and Saturday’s Unlimited Race.

Jan. 11, 2024
Chris Leone
UNLTD The Parker 400

Eibach Joins UNLTD Off-Road Racing as 2024 Series Sponsor

UNLTD Off-Road Racing is pleased to welcome Eibach as the newest partner of the series for its 2024 season. The new relationship will commence with this week’s return of the Parker 400, and will also bring the Eibach brand to March’s BFGoodrich Tires Mint 400 and October’s California 300 to complete the season.

Jan. 11, 2024
Chris Leone
UNLTD The Parker 400

2024 Parker 400: Qualifying Preview

It’s been a long road to get to this point, but we’re finally here: the return of professional desert racing to Parker, Arizona with the 2024 Parker 400. The 50th anniversary of the famed January event marks the first race of the inaugural UNLTD Off-Road Racing Series championship, and with it, a new era of desert racing in the United States.

Jan. 11, 2024
Chris Leone
UNLTD The Parker 400

2024 Parker 400 Pre-Running Recap

Two days of pre-running for the return of the Parker 400 are in the books! Get your first look at what racers will see this weekend and hear from Justin Lofton, Kevin Adler, and Eric Hardin about their preparation for this week's race. Be sure to follow along with all the action at theparker400.com or follow @theparker400 on social media!

Jan. 11, 2024
Chris Leone
UNLTD The Parker 400

Rugged Radios Joins UNLTD Off-Road Racing as 2024 Series Partner

Expanding on a relationship that has lasted for more than a decade across multiple series events, UNLTD Off-Road Racing officials are pleased to welcome Rugged Radios as an official series partner for the inaugural 2024 season. Rugged Radios will be on hand for all three of this year’s events, including the Parker 400 on January 10-14, BFGoodrich Tires Mint 400 on March 6-10, and California 300 on October 2-6. Last year, Rugged Radios served as Official Communications Partner of the 2023 Mint 400 and celebrated its 10th annual Driver Meet and Greet in downtown Las Vegas, as well as a supporting sponsor of the California 300.

Jan. 10, 2024
Chris Leone
UNLTD The Parker 400

King Shocks Teams Up With UNLTD Off-Road Racing as 2024 Series Sponsor

Expanding on a relationship that has extended through multiple series events, UNLTD Off-Road Racing is pleased to welcome King Shocks as an official sponsor of the series’ inaugural 2024 season. A longtime partner of the BFGoodrich Tires Mint 400 and a founding sponsor of the California 300, King Shocks’ relationship with UNLTD will now cover all three of its events, starting with the Parker 400 later this week.

Jan. 10, 2024
Chris Leone
UNLTD The Parker 400

BlueWater Casino and Resort Hotel to Host The Parker 400!

Unlimited Off-Road Racing announced today that the BlueWater Resort & Casino has been named the official Host Hotel for The Parker 400. The renowned resort promises an unparalleled experience for race fans and race teams, with its vibrant casino, delicious dining options, and newly remodeled rooms with stunning river views.

Jan. 9, 2024
Chris Leone
UNLTD The Parker 400

Vision Wheel Announces 2024 UNLTD Off-Road Racing Contingency Program

Vision Wheel, an official partner of UNLTD Off-Road Racing, will offer a contingency program for racers running with Vision wheels at this year’s Parker 400, BFGoodrich Tires Mint 400, and California 300. A total of more than $17,000 in cash will be available to racers who finish on the podium in the Unlimited Truck, Unlimited Truck SPEC, UTV Pro Open, UTV Pro, and UTV Pro NA classes across any of this year’s events.

Jan. 8, 2024
Chris Leone
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