King Shocks Returns to 2026 BFGoodrich Tires Mint 400 as Sponsor
Extending a long-standing partnership with “The Great American Off-Road Race,” King Shocks will return as an official sponsor of the 2026 BFGoodrich Tires Mint 400, taking place in Las Vegas March 4–8. Fans can visit King Shocks at the Mint 400 Off-Road Festival on Fremont Street, while top off-road racers, led by defending Unlimited Race winner and three-time champion Adam Householder, compete for victory on King Shocks-equipped machines during race days in Primm.
“King Shocks have been an amazing partner of the BFGoodrich Tires Mint 400 over the years, and we’re stoked to have them back for 2026, They have won The Mint 400 for the last three years in a row!” said Mint 400 CEO Matt Martelli. “We’re looking forward to hosting them at the Mint 400 Off-Road Festival on Fremont Street, and we’re also excited to see names like Adam Householder, Eric Hardin, and Robby Gordon go for the Unlimited Race win on King Shocks on race day. Be sure to check them out!”
King Shocks is a manufacturer and servicer of custom made adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use. Our company prides itself on putting quality, performance and customer service above all else. Every product we sell is the result of constant testing and development done with top racers in competition worldwide. This real world testing exposes our designs to a level of abuse and destructive forces that cannot be duplicated in a laboratory. Our “hands on” experience enables us to make rapid design advancements others haven’t even dreamed up yet.
King Shocks product line consists of Coilover, Bypass, and Smoothie shocks as well as Bumpstops, tools and racing jacks. Our OEM and UTV upgrade kits offer serious performance upgrades and simple bolt-on installation. They are available for stock vehicles or those modified with aftermarket lift kits or long travel suspensions. King Shocks are serviced using simple hand tools when the time comes. You can order a seal kit and return them to factory fresh condition yourself or send them to the factory for service. All parts used in our products are machined in house at our Garden Grove, California facility from billet alloy materials on precision equipment to exacting standards and hand assembled by our trained technicians. For more information on King Shocks, visit www.kingshocks.com.
The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt, but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.
This year’s Mint 400 will take place from March 4th - 8th in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are americanoffroadracingchampionship.com
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for the American Off-Road Racing Championship are live on americanoffroadracingchampionship.com
About American Off-Road Racing Championship
About the American Off-Road Racing Championship:
The American Off-Road Racing Championship (AORC) is the premier desert off-road racing league in North America, created through the unification of Best in the Desert (BITD) and Unlimited Off-Road Racing (UNLTD).
Best in the Desert, founded in 1984 by legendary racer Casey Folks, is the longest-running and most respected off-road racing series in the U.S., with a legacy that includes iconic events like Vegas to Reno, the Silver State 300, the Parker 425, and the Laughlin Desert Classic.
Unlimited Off-Road Racing, established by the Martelli Brothers in 2023, produces world-class events such as The Mint 400, The California 300, and The Parker 400. UNLTD is recognized for its focus on innovation, storytelling, and large-scale racer participation, with events known for high car counts, challenging courses, pre-running, and family-friendly fan experiences near major markets.
Together under the AORC banner, BITD and UNLTD preserve the heritage of desert racing while building its future—offering racers, sponsors, and fans a unified championship built on clarity, consistency, and world-class competition.
About King Off-Road Shocks
King Shocks is a world-class manufacturer and servicer of custom made adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use. For over twenty years King Shocks has taken pride in putting quality, performance and customer service above all. Every product sold is the result of constant testing and development done with top racers in competition worldwide. This real world testing exposes their designs to a level of abuse and destructive forces that cannot be duplicated in a laboratory. King Shocks, The leader in Off-Road Shock Technology.