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UNLTD The Mint 400

Racer Profiles: Cole Potts Turns His Childhood Dreams into Racing Excellence

Cole Potts was born and raised in Minneapolis, Minnesota, but moved to Scottsdale, Arizona, at a young age to chase a dream. Now residing in the Southwest, Cole competes in the 4-Wheel Drive Unlimited Trucks or Trick Truck class, driving a 4WD Houston Trophy Truck. This truck, once owned by Bryce Menzies, is known for its speed and innovation, setting Cole apart in the racing community.

July 1, 2024
WESTx 1000
UNLTD

Product Feature: The All-New 2024 BFGoodrich KO3 Tires Are Revolutionizing Off-Road Performance

For off-road enthusiasts and competitors alike, a reliable, rugged tire is crucial in ensuring the safety of drivers and passengers while tackling challenging terrains. In an effort to meet those base needs, BFGoodrich continues to innovate with their 2024 KO3 tires, and they are set to push the boundaries of what off-road enthusiasts can expect from their equipment. Designed to elevate off-pavement performance which is claimed to result from a blend of advanced technology, durability, and enhanced comfort.

June 27, 2024
WESTx 1000
UNLTD The Mint 400

Youth Racer Profiles: 12-Year-Old Cash Martinez Is a Natural Behind the Wheel

Cash “Money” Martinez isn't your typical 12-year-old. While many his age are glued to video games or conquering the latest trends, Cash is a seasoned off-road racer, carving his name into the dusty record books of the sport. Hailing from Pinetop, Arizona, Cash isn't just a participant, he's a dominant force and a rising star with a championship pedigree.

June 24, 2024
WESTx 1000
UNLTD The California 300

The Great Golden State Off-Road Race Celebrates Its 3rd Annual Return to Barstow with Free Global Livestream

The California 300 proudly announced today that its third annual return to Barstow, California, from October 2nd to 6th - will now be broadcast worldwide via a dedicated live stream. This event, growing in prestige and popularity, continues to offer an exhilarating desert racing experience, now accessible globally through a complimentary livestream on platforms like YouTube, Facebook, and Instagram.

June 5, 2024
Chris Leone
UNLTD The Mint 400

Racer Profiles: Keeping Up with the Unstoppable Sammy Ehrenberg

At 59, Sammy Ehrenberg’s name has been synonymous with off-road racing for quite some time. Born and raised in Las Vegas, Nevada, Sammy still calls the city home. Competing in Class 12, Sammy races a JIMCO Racing 12 car and also rides a Husqvarna 350, bringing decades of experience to the desert.

May 29, 2024
WESTx 1000
UNLTD The Mint 400

Racer Profiles: Racing Against the Current, Matt Trainham’s Electrifying Journey

Matt Trainham, a 44-year-old racer from California, has been involved in off-roading since he was a toddler. Born in Antioch, CA, and raised in Colfax, CA, Matt’s early experiences with dirt bikes, Jeeps, and trucks laid the groundwork for his passion for off-road racing. His first memory of the sport dates back to watching the Parker 400 in 1985 with his grandfather, an event that left a lasting impression on him.

May 27, 2024
WESTx 1000
UNLTD The Mint 400

Racer Profiles: Mario Fuentes' Racing Journey From Dunes to Glory

Mario Fuentes Zaragoza has a deep-rooted passion for off-roading that dates back to his childhood. Born and raised between El Paso, Texas, and Juarez, Mexico, Mario's first memory of off-roading is etched in the dunes surrounding Samalayuca in the state of Chihuahua. At the age of 11, he experienced the thrill of exploring the desert landscape at speed, which ignited a lifelong passion for the sport.

May 24, 2024
WESTx 1000
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