The Beast to Sponsor 2025 Mint 400 Kickoff Party at Atomic Liquors
UNLTD Off-Road Racing officials are pleased to welcome The Beast as the official sponsor of the 2025 The Beast Mint 400 Kick-Off Party, coming to Atomic Liquors on Wednesday, March 5. Directly following the annual Mint 400 Vehicle Parade, which parades tens of millions of dollars worth of off-road racing machines down the Las Vegas Strip, the Mint 400 Kick-Off Party brings racers and fans together to get the party started before this year’s Great American Off-Road Race.
“The Beast Mint 400 Kick-Off Party is one of the most exciting parts of Mint 400 week every year!” said UNLTD CEO Matt Martelli. “We’re grateful to The Beast and Atomic Liquors for putting on such a fun party to kick off our festivities each year, and we’re looking forward to another great night after this year’s Mint 400 Vehicle Parade. Be sure to join us at Atomic to check it all out!”
The Beast Mint 400 Kick-Off Party at Atomic Liquors opens at 5PM on Wednesday, March 5. Located in the same Fremont Street East district where the Mint 400 Off-Road Festival will take place the following day, Atomic Liquors is Las Vegas’ oldest free-standing bar, and a frequent host of the first official party of Mint 400 week.
The Beast is Monster Energy’s official hard variant (ABV 6.0%). The Beast and its sister drink, Nasty Beast Hard Tea, are available in seven flavors in 12, 16, and 24-ounce cans. As part of this year’s Mint 400 Kick-Off Party, The Beast will be on hand with drink samples, while defending Unlimited Truck SPEC champion and former Mint 400 overall winner Kyle Jergensen will campaign The Beast colors on race day. For more information, visit beastunleashed.com.
The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt, but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.
This year’s BFGoodrich Tires Mint 400 will take place from March 5-9 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.