Heat Wave Visual Returns to 2025 BFGoodrich Tires Mint 400 as Official Sunglasses Provider
UNLTD Off-Road Racing Series officials are pleased to welcome Heat Wave Visual as the Official Sunglasses Provider of the 2025 BFGoodrich Tires Mint 400, returning to Las Vegas on March 5-9. Once again, Heat Wave Visual will have a presence on Fremont Street in downtown Las Vegas as part of the Mint 400 Off-Road Festival, while Heat Wave’s custom Mint 400 sunglasses—now in their 11th year of production—will be sold both on site and online via the Dirt Co. website.
“This year’s Official Sunglasses of the Mint 400 are some of Heat Wave Visual’s finest work yet!” said UNLTD CEO Matt Martelli. “We couldn’t be more excited to enter the second decade of our partnership than with an incredible new design for 2025. Be sure to check them out alongside the whole line of Heat Wave Visual products at this year’s Off-Road Festival, and if you can’t make it, don’t miss your opportunity to order them online after the race!”
Featuring metal logo inlays and logos printed on the outer temple, bold custom packaging, and a complementary microfiber cloth and carrying case, Heat Wave Visual’s special edition Mint 400 sunglasses are not only a stylish way to protect your vision out in the desert, they’re also the ultimate collector’s item.
Heat Wave Visual® was founded by creators passionate to motorsports and product creation alike to bring something more to the table in the eyewear market. The brand sought to create an original, affordable and customizable sunglasses platform on a level never before offered. For more information on Heat Wave Visual, visit www.heatwavevisual.com.
The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt, but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.
This year’s BFGoodrich Tires Mint 400 will take place from March 5-9 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.