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Simple Tire joins the American Off-Road Racing Championship as “The Official Tire Retailer.”

UNLTD The Mint 400 The Parker 400 AORC BITD
May 7, 2026
Jeff Ray

Simple Tire joins the American Off-Road Racing Championship as “The Official Tire Retailer.”

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“We’re excited to welcome Simple Tire as a sponsor. They provide a one-stop solution for racers, teams, and fans—covering everything from race tires and chase truck setups to everyday drivers,” said UNLTD CEO Matt Martelli. “This partnership creates a direct retail bridge, connecting the technology we develop in off-road racing to real-world products people can use on the street.”

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“The off-road market is an exciting and important space for us, driven by a passionate community and constant innovation,” said Chris Daniele, Vice President of Growth at SimpleTire. “Off-road enthusiasts push tire performance to the limit, and we see an opportunity to use those learnings to create a better experience for all of our customers. Through our partnership with the American Off-Road Racing Championship, we’re excited to support this community while continuing to show up for drivers of all kinds.”

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Simple Tire is kicking off the new relationship by offering all racers and teams a 15% discount on tire orders the month of May, with
discount code: "AORC"

CLICK HERE TO START SHOPPING!

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About Simple Tire

Based in Philadelphia, SimpleTire is an online tire retailer dedicated to relentlessly reinventing tire replacement to make it "way simple, way better." The company's business model connects independent tire distributors and 25,000+ installation partners nationwide into a seamless e-commerce network, offering customers access to an unparalleled inventory of tires from hundreds of brands and a comprehensive tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, UTV, Antique, and various specialties. For more information, visit www.simpletire.com.

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