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Misadventure Life Joins 2025 Parker 400 as Supporting Sponsor

Dec. 12, 2024
Chris Leone

The Unlimited Off-Road Racing series is pleased to welcome Jim Beaver’s Misadventure Life Apparel to the 2025 Parker 400, returning to Parker, Arizona on January 15-19. As part of the agreement, the Misadventure Life trailer will be on hand all week long, including on display downtown during the Parker 400 Downtown Experience.

2024 Parker 400 - Misadventure Life (1)

“We’re thrilled to have Misadventure Life on hand for the return of the Parker 400,” said UNLTD CEO Matt Martelli. “Jim Beaver and the entire Beaver family have been an integral part of the racing scene in Parker for decades, and their support of UNLTD was crucial to getting the return of the Parker 400 on our schedule. We couldn’t be more excited to have Jim’s Misadventure Life brand on hand for this year’s race—be sure to check them out all weekend long!”

Founded by professional off-road racer, media personality, and adventurer Jim Beaver, Misadventure Life, or Misadventure for short, is a brand for people who live life in the moment. Sometimes life's wrong turns end up creating its best stories, and we want to be a part of your journey. Adventurers, travelers, action sports athletes, automotive and power sports enthusiasts, and people who just like to have a good time, that's who we are, and that's what we do. Enjoy the Misadventure. Shop now at https://misadventure-life.com/, follow Misadventure Life on Instagram and Facebook @misadventurelife, and subscribe to Jim’s YouTube at http://www.youtube.com/@JimBeaver15.

The Parker 400 Off-Road Race is the first of four events on the 2025 UNLTD Off-Road Racing series calendar. As with all UNLTD Off-Road Racing events, the excitement kicks off with a Desert Clean-Up, Poker Run, and two days of pre-running, followed by a downtown experience for tech and contingency, qualifying for premier classes, and two full days of racing, including youth events for the future stars of the sport.

Details regarding racer registration, sponsorship packages, exhibitor vending, parking passes, camping, and Merch for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.

About Unlimited Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, (12 years) The UTV World Championship (8 years) and The California 300 (3 years). The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the UNLTD league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.


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