4WP Named Official Off-Road Garage Shop of Vegas to Reno “The Other Way”
4WP / Off-Road Warehouse Joins the 30th Anniversary Casey Folks Vegas to Reno — “The Other Way” as the Official Off-Road Garage Shop.
The Reno 4WP / Off-Road Warehouse location will also serve as the official pickup location for the first-ever Casey Folks Vegas to Reno commemorative art poster. Created by Mad Media exclusively for the 30th Anniversary Vegas to Reno — “The Other Way,” the limited-edition poster features custom hand-drawn artwork on one side and a detailed map of this year's historic race course on the reverse. Celebrating the first time in event history that competitors will race the course in reverse, this unique keepsake is sure to become an instant collector's item for racers, fans, and off-road enthusiasts alike.
The Reno location features a state-of-the-art seven-bay installation and repair facility, making it an ideal resource for race teams preparing for competition, handling last-minute repairs, or upgrading their vehicles before and after the event. From suspension systems and wheels to lighting, recovery gear, and performance accessories, 4WP provides the products and expertise needed to keep off-road vehicles performing at their best.
As the off-road community converges on Reno to celebrate 30 years of the legendary Casey Folks Vegas to Reno, beginning with the Vegas to Reno Legends Rally July 22nd -25th. Competitors and fans alike are encouraged to visit 4WP / Off-Road Warehouse for their off-road needs and experience the service and support that have made the company a trusted name in the industry for decades.
The 30th Anniversary Casey Folks Vegas to Reno — “The Other Way” Presented by Camburg and MagnaFlow will make history this August as racers tackle the legendary course in reverse for the first time, creating a unique new chapter in the story of America’s longest off-road race.
“We’re excited to welcome 4WP / Off-Road Warehouse to this historic event,” said Matt Martelli, CEO of Unlimited Off-Road Racing. “4WP has been a longtime supporter of off-road racing, and their CEO, Greg Adler, has been racing with us for decades. He embodies the spirit of our sport and has a genuine passion for off-road culture. It's increasingly rare to see a company leader who not only sells the products but actively uses them in competition and understands the needs of racers firsthand.
The Reno 4WP location will play an important role in supporting racers and enthusiasts during both the Vegas to Reno Pre-Run Legends Rally and race week itself. Having a trusted off-road partner available to provide parts, service, and technical support is a tremendous asset to our competitors. I encourage everyone attending the event to visit 4WP and support a company that has consistently supported our sport and our community.”
“We are exited to be supporting “The Legends Rally” as well as the 30th anniversary of the Vegas to Reno Race.” Stated Greg Adler, CEO for 4WP / Off-Road Warehouse. “Our Reno location will be ready to fully support all the racers, fans, and off-road enthusiasts. Both my son Lake and I are racing this historic race and are super excited to be racing as well.”
The 30th Anniversary Casey Folks Vegas to Reno — “The Other Way” — marks a historic first for the legendary desert race as competitors tackle the longest off-road race in the United States in reverse direction for the very first time. The event begins August 13–16 in the heart of downtown Reno with a massive Off-Road Festival surrounding the host J Resort before racers head south across more than 500+ miles of rugged Nevada desert terrain toward the finish in Las Vegas. Celebrating three decades of Vegas to Reno history, the event will bring together top racers, manufacturers, industry leaders, and thousands of fans for one of the most anticipated races in desert off-road history.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for the American Off-Road Racing Championship are live on:americanoffroadracingchampionship.com
About 4WP / Off-Road Warehouse
4WP / Off-Road Warehouse is one of the leading retailers and installers of off-road parts, accessories, and performance upgrades for trucks, Jeeps, SUVs, and UTVs in the United States.
With decades of experience serving the off-road community, 4WP has built its reputation on delivering high-quality products from the industry’s top brands, paired with expert knowledge and professional installation services. From suspension systems and wheels to tires, lighting, armor, recovery gear, and performance components, 4WP supports both everyday enthusiasts and professional race teams.
In addition to its nationwide retail footprint, 4WP locations feature full-service installation centers staffed by experienced technicians who understand the demands of off-road driving and racing. These facilities help customers build, repair, and upgrade their vehicles for everything from weekend trail use to competitive desert racing.
4WP / Off-Road Warehouse remains deeply connected to the off-road racing community, supporting events, teams, and drivers across the country. Its involvement in major desert racing events reflects a long-standing commitment to the culture, innovation, and performance that define the sport.
For more, visit: 4wheelparts.com