Currie Enterprises

Brand Information

Currie Enterprises is a family owned and operated business that was founded in 1959 by Frank Currie. The company started as a small shop in Southern California that specialized in supplying rear axle parts for industrial vehicles. As the business grew, Currie Enterprises expanded its product lines to include complete axle assemblies, both custom and standard, along with all the associated components to fulfill any customer's needs. Applications in industrial, ground support, mining, military, high performance street and competitive off-road have all been successfully designed, built and delivered.

Over the years, Currie Enterprises has built a reputation for producing high-quality, durable products that are designed to withstand the rigors of off-road and competitive applications. The company has also developed a strong following among the off-road community, thanks in part to its sponsorship of numerous off-road events and teams. In recent years, Currie Enterprises has continued to expand its product offerings to include complete bolt in axle assemblies for Jeeps, Broncos and other off-road vehicles The company has also embraced new technologies, such as in-house scanning and computer aided design, to improve the precision and efficiency of its engineering and manufacturing processes.

In terms of brand strategy, Currie Enterprises has focused on building a strong reputation for quality and reliability within the off-road community. The company has also emphasized its family-owned and operated status, which has helped to create a sense of trust and authenticity among its customers. Currie Enterprises has also been active on social media and other online platforms, where it has engaged with its customers and provided valuable content and advice on off-road performance and maintenance.

Overall, Currie Enterprises' success can be attributed to its commitment to innovation, quality, and customer service, as well as its ability to adapt to changing market conditions and customer needs.