Wolverine Goes Full Throttle with Red Bull Scramble Series Collection
Feb. 22, 2024
UTVUG Staff
Wolverine is unleashing the power of tenacity and grit in the ultimate work boot for off-road adventures
ROCKFORD, Mich. – February 22, 2024 – Wolverine, the 140-year-old boot maker, has announced a limited-edition collaboration with the Red Bull Scramble Series, a series of Side by Side (SXS) off-road races for both amateur and professional racers. The new Wolverine x Red Bull Scramble Series Rush UltraSpring Boot embodies the tenacity, grit, and spirit shared by the Series’ participants and course crew. The collection, which includes a boot, hat, and hoody, is now available on wolverine.com, while supplies last.
Drawing inspiration from the adrenaline-loving individuals who fuel the Red Bull Scramble Series and those in the skilled trades, Wolverine's design team created a boot that incorporates the relentless hard-work and determination shared by both groups. The Wolverine x Red Bull Scramble Series Rush UltraSpring was designed to equip drivers and builders for the ultimate ride, offering unparalleled performance and comfort to tackle any terrain, just like the SXS vehicles they love racing in.
“Our partnership with the Red Bull Scramble Series was built on our shared values of resilience and the pursuit of ultimate performance,” said Lauren King, Brand Marketing Director at Wolverine. “We’re confident this collection will inspire individuals to push their limits like never before, no matter what conditions or terrain they’re facing.”
Drawing inspiration from the Series’ colors, the boot’s aesthetic is instantly recognizable to motorsport fans, while providing the lightweight comfort, durability and trust that Wolverine is known for. Each boot contains:
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- Custom Red Bull Scramble Series woven tongue label
- UltraSpring™ midsole for high-energy return and bounce-back
- CarbonMAX® composite toe for jobsite protection
- Breathable WaterproofPlus membrane and moisture-wicking mesh lining