Off-Road Racing Sponsorship 101. Part 7: Print is still a key component in marketing your team

Even in the digital age print counts. Especially when it’s hung on a wall. Signature cards, posters, stickers are all part of marketing your team as a brand. Get creative and create printed promos that people will actually keep and remember. Make sure to show your sponsors what you are doing by sending them promo material and making them feel included. I can’t tell you how many places I have seen the old BFGoodrich “Rough Riders” posters. Now that’s powerful marketing. They created a campaign that will be remembered forever as a part of the history of off-road. We all know how coveted stickers are on both sides of the border. There is no point in creating crappy promo material, if it’s not something you would keep yourself don’t make it.

It doesn’t matter whether you race a Class 1, Trophy Truck, Class 10 or a UTV, you can get sponsored! Getting sponsors for your off-road racing program requires time and effort, but it’s not impossible to find a company to sponsor your race car. Check back weekly, we’ll be sharing sponsorship best practices from veteran off-road racers and industry experts.