BFGoodrich Tires Signs 5-Year Title Sponsorship Deal With The Mint 400
- BFGoodrich Tires returns as Title Sponsor of The Mint 400 through 2024
- BFGoodrich to offer a contingency prize of $25,000 to the Overall Winner racing on its tires
- 2020 marks the sixth consecutive year of support for “The Great American Off-Road Race™”
The Mint 400 announced today it has signed a five-year deal with BFGoodrich Tires for the Title Sponsor of the largest off-race in North America. The brand that invented the all-terrain tire category will continue support of The Mint 400 and put its heritage of success in off-road racing behind The Great American Off-Road Race™ through 2024.
The multi-year sponsorship will allow BFGoodrich Tires to expand on the foundation laid the previous five years since first sponsoring the event in 2015. To highlight their commitment, BFGoodrich is offering a contingency prize of $25,000 to the overall winning team if that team races exclusively on its tires.
“No other brand has committed more to off-road racing than BFGoodrich Tires,” said Mint 400 CEO, Matt Martelli. “They literally invented the radial tire via their experience in off-road racing. They have also played a crucial role in helping grow The Mint 400 into a signature, global motorsport event. Year after year, they have invested in our festival and race through our full schedule of events and onsite activation opportunities to elevate The Mint 400 experience. Their commitment to the Mint has been the key to our expansion and their continued support will undoubtedly enable our vision to come to life over the next five years.”
The Mint 400 has earned the reputation for being one of the toughest and brutal racecourses in off-road racing. In 2019, the BFGoodrich® Baja T/A® KR3 took nine of the top 10 overall finishing positions, including Justin Lofton’s overall win in the Unlimited Truck class.
BFGoodrich also swept the podium in both Pro Turbo and Naturally Aspirated classes, taking the top spots on the BFGoodrich® Baja T/A® KR2 UTV tire. BFGoodrich took the top spots in multiple classes over the two days of racing, including Trick Truck, Class 1500, Class 6100, Class 1000, Class 6200, Class 7100, Class 8000, Class 7300, UTV Turbo, UTV Pro and UTV Sportsman.
“The Mint 400 is an iconic race that BFGoodrich has proudly supported for years. It is a natural progression for us to increase our commitment to the race as the technology and competition continues to advance. We’re looking forward to enabling our racers to reach the podium again this year,” said Tony Menard, Director of Motorsports, Michelin North America and BFGoodrich.
With a 150-year legacy, BFGoodrich produces tough, durable and race-winning tires that offer unmatched traction and toughness and excel in the most precarious conditions. The brand has more off-road race victories than any other tire maker.
About BFGoodrich® Tires
With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high-performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences, from ultra-high performance on the street to off-road terrain with one common theme — extreme performance. Learn more at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter or Instagram at @BFGoodrichTires.
About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world's best off-road race teams do battle at The Mint 400!
About Mad Media
Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries. Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.